Creative Internet Marketing

When marketing your business profession on the Internet, there are many important considerations to weigh out when developing your online Web presence.

Domain name strategies and online branding should be prime considerations for marketing your business profession.

Your first consideration that needs to be addressed online is your brand image. In the age of the Internet, domain names and branding are intrinsically linked together. If you are an attorney, consider the following article information for your website presence. While, you may want to start building up your law firm’s name for your business profession, by using your law firm name in the domain name, this may not be the best or only solution for a professional to begin with.

Many times professionals such as Lawyers, are placing their website placard on the Internet, without a good understanding of the marketing concepts involved online and expecting that is all they need to do to promote themselves. For example, many of the attorneys’ websites I have seen online give general descriptions and no locations of their business listed on the home page. If I am a consumer looking for an attorney in my city, how likely would I be to simply do a global search for “attorney” on Google Search? Let’s be realistic here, most people want a local attorney that can give them the personal touch, and more than likely deal with the local issues. They don’t want to use someone to represent them hundreds or thousands of miles away from their local needs. Likewise, if I need a lawyer’s service in another town or a distant state, I want to find a local lawyer who can help me in those local towns and distant state locations.

Let’s take the attorney as an example, and look at what you need to do when picking a domain name for your legal profession. Actually, you might want to have two domain names. One that has the actual law firm name of your law practice, and the other that has the name of your legal specialty. Consider for a moment, how the Internet is shaping the way businesses and consumers find information today. Most people look to the Internet first and foremost with searches for all types of professionals, before they even open up their Yellow Pages to look for a professional or attorney in the phone book. A person is very likely to type in the name of a local city, with the word attorney or lawyer after the city name, when doing a Google Search. These search engine results pages would reflect the use of those keywords specific to the city being searched for. A person would much more likely find the profession they are looking for by typing the city in addition to the keyword, attorney or lawyer.

OK, what about all the different areas of law? How do the areas of law affect your search results online?

For example, take a look at the long list of attorneys that specialize in a particular branch of law. How do you differentiate your law practice from the thousands (actual number of attorneys is well over one million) of other attorneys online?

List of Attorneys and Areas of Law Practice

Think Like a Marketer, Not a Lawyer

To really distinguish yourself online today, requires using the keywords related to your legal profession. Most attorneys are specializing in one or more of the areas of law practice but not all. Simply telling your specialty one time in a website, is probably not going to help your branding efforts online, nor, will the small effort of publishing it once help get your website found in the general search results page. You need to think like a marketing person, instead of as a attorney, when it comes to promoting yourself on the Web. In fact, you have to think of yourself as the client, and think how new clients would go about searching for your legal profession specialty on the Web. You need to know your clients semantically. Then you need to have good copy writing — actual body text (not just the website graphics) that reflects the way your clients think and talk. Get down to earth. Speak your clients’ language. Tell it like it is, and do it with style!

10 Online Marketing Tips For Attorneys and other Legal Professionals

1. Consider having two websites, both your law firm name as the domain name for one, and another domain name for additional information and writing within your area of expertise.
2. Use your local state and city names in your website copy writing.
3. Include the keywords related to your legal profession throughout the website.
4. Make sure your website is both a marketing and advertising tool that is search engine friendly, one that can be found in the search engine results pages for your local practice areas.
5. Don’t just get lost in the myriad of online legal directories in which people have to go searching for in order to find your name or someone else’s name . Start building up your online brand today.
6. Promote yourself with a website blog. Blogs are simply a means of easily sharing with readers what is happening in your area of expertise. Note: One of the domain names from above could be your blog website url. That way, you could simply update it anytime you wanted and provide additional marketing and advertising channels online.
7. Incorporate your brand architecture across all online market channels.
8. Advertise in your local markets online. Set aside an advertising budget. Google AdWords and other online advertising channels should be serious considerations for marketing and advertising online.
9. Build quality web pages that can be used for advertising and sales landing pages.
10. Stay in touch with your clients through email campaigns and reach out to new clients with automatic sign up pages for more information.

Need help with your Legal Marketing? Professional Web Services knows what it takes to get you found online today. Subscribe today to free marketing newsletter. Set your brand apart. Contact us today for a free website analysis.

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