Online marketing comes in all shapes and sizes.

Internet marketing information on how to use social bookmarking for businesses today. Find out how you can help yourself in your own marketing efforts, for free.

The Web is a web of links that cross back and forth from all corners of the globe. Businesses need to think in terms of having an online global presence that is continually on an outreach ministries mentality. The days of placing a website online and just sitting back, and thinking that since we have built it, they will come in the form of new customers, is long past. Years have gone by with millions of websites being created that are all competing with you and your business. Yes, I do mean millions of websites are competing with your website whether you realize it or not. These millions of websites believe it or not, are using your words, that are used thorough out the World Wide Web. You do not own the words used. OK, some words are owned in the form of trademarks, but even with that, there are proper usages for trademarks in all types of written works, as well as properly displayed online in websites, blogs, news releases, email messages, ezines, newsletters, online news articles, and online videos. The truth of the matter is that every time a word is used on the Internet, it dilutes the entire pool of search results.

Whether you use Google, Yahoo!, Ask, Microsoft Live Search, or any of the other smaller search engines, the fact remains that information is being generated at a astronomical rate and the search engines continually increase their total pool of information, and must try to pull the best results possible from the data mix. Yes, our searches are getting smarter. Instead of looking for just the word “widgets,” people are starting to use more natural language identifiers for improving their search results. Now they are starting to type “red widgets” or “purchase red widgets” or “buy red widgets” or “sell red widgets”, or you get the point. But, even those identifier words which help in the world of search from both a website perspective of including them in the pages, and the searcher’s perspective of being able to help improve their search engine results pages, it is not the complete answer to getting a page to show up in the search engine results pages.

Business Must be Proactive in their Online Marketing Approach

Taking a proactive Internet marketing approach is absolutely necessary today for businesses to compete in their respective market places. Yes, building a quality website, with information that is useful, informative, and effectively optimized for both the reader and the search engines is a requirement for good search results, but is not the only key to online marketing success. Another area is quality link building from outside sources. Yes, businesses must target their horizontal and vertical markets in the form of getting listed in directories and other online sources (many of which might cost an annual fee for a business to be listed), but that is not the only source for link building.

Free Link Building For Your Business With Social Bookmark Network Marketing

Everyone today has heard the term social websites. Sites like LinkedIn, Facebook, and MySpace fall into this category. FYI; LinkedIn is a great way to expand your business contacts, and even a link back to your website, through what many business professionals are using today. However, I want to go into the category of Social Bookmarking.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

Source from Wikipedia, online encyclopedia.

With social bookmarks you get an added power advantage from other users bookmarking your website online, and thus improving the Internet exposure of your website online and to a certain degree of improving the performance of the business website within the search engines themselves. Don’t think that just because social bookmarks reminds you of services that are personal in nature, that this doesn’t apply to B2B and B2C businesses on the Web.

So, how can you help yourself, with your own website, without having to go to your webmaster to do it? Simple to start by just signing up for a free social bookmark networking account, and bookmark your business website online. If you aren’t sure which one to use, try some of the more popular ones to begin with. Delicious, Digg, and StumbleUpon are some of the more popular ones. I suggest you get an account and try it out for yourself. Hey, what have you got to loose? There free. Share with your employees too. Have them get an account so you and your employees can collaborate on all your business bookmarks for your industry.

List of Social Bookmarks:

	Favorites		Google Bookmarks
	Delicious		Digg
	MySpace		Facebook
	Furl		Yahoo MyWeb
	StumbleUpon		Reddit
	Newsvine		Windows Live Favorites
	Technorati		Twitter
	Yahoo Bookmarks		myAOL
	Ask		Fark
	Slashdot		Propeller (Netscape)
	Mixx		Multiply
	Simpy		Blogmarks
	Diigo		Faves (Bluedot)
	Spurl		Link-a-Gogo
	Mister Wong		FeedMeLinks
	Backflip		Magnolia
	Seganlo		Netvouz
	Tailrank		Blinklist

Social bookmarks list above courtesy of AddThis.com

Another list of social bookmarking links.

Social Bookmarks Creator

Make it easy for others to bookmark your website or blog.

As the Internet becomes more popular, if you can imagine that, online applications will continue to become much more pronounced. Make it easy on your users to bookmark your website or blog using some of the free online bookmarking services by including another free online service that provides a free application that can be embedded in a website to either popup or provide a drop down menu for adding a bookmark using the users’ favorite online bookmarking applications. For example, AddThis.com provides a small snippet of javascript code that can be inserted into the website, that will automatically take the title of the page viewed and prepare the online form for adding the specific page to your bookmark files online. Also, by having an AddThis account yourself, you can keep track of the number of people that actually bookmarked your page using that particular online bookmarking application. So, if you have a blog or a business website, include a social bookmark for your customers to add it to their favorite websites today.

Most of the bookmarking programs provide a means for cataloging and compartmentalizing the various different types of bookmarks that you might want to collect. The nice thing about online bookmarks is they can go with you where ever you go. So, don’t forget, start bookmarking for social marketing today.

Do you need help with your online marketing efforts? Professional Web Services can provide webmaster support for your business now. Contact us for a free Internet marketing analysis of your small business, mid size businesses, or large corporate websites.

What are you waiting for? Now is the time to get started with professional Internet marketing by Professional Web Services.

When it comes to online marketing, a close working relationship is a must between those that take care of your website and the products or services you provide. Simply having a website online, with just a sprinkling of your keywords throughout the site, is not good enough to getting a business found in the search engine results pages. Most of all, quality content is required, and that content better stand on its own merits. Sure, you can publish on your business website a list of things that you sell, but how is that going to hold up to the hundreds, or thousands, or even millions of websites that use those same keywords as yourself.

Think about the difficultly of reaching the right customer on the Internet. There are not an infinite amount of words in the English language. The most common words are used by everyone. With that being said though, the search algorithms have gotten much better at evaluating what a web page, and for that matter, what a website subject matter (the website theme) is all about. In the future, search algorithms will be using a form of artificial intelligence, where not only will they learn from you, but they will improve themselves with constant AI tweaking, and self learning to improve the search results.

So, how does this affect your business on the Web? What does artificial intelligence have to do with your business website, and how will artificial intelligence play out in the real world of Internet marketing in the future? The answers can be found in the actual copy writing that is on your website.

Semantic Text Analysis

Not only are the words you use important, but the writing style, the proper grammar usage, the syntax, word capitalizations, alternative word meanings, and even the titles, headings, and the included pictures can all be relevant factors in determining what the main subject is all about. Prior to the use of computers, people would read an article and be able to point out what type of writing style was being used. For example: English professors would be able to tell if a style of writing was; Argumentative – the speaker involves himself, argues, explains or analyzes in order to try to convince the interlocutor; Narrative – a narrator states a series of events, happening at a given time, and in a given place; Enunciative – the speaker and the interlocutor establish a mutual relation of influence, make their standpoints known; or Descriptive – a narrator describes, identifies or classifies something or somebody. Source: Semantic Knowledge

Writing analysis has much to do with the way the words are interconnected to one another. There are classes (direct relations) between using certain keywords with those of others in sentence structures. Text analysis programs take into account these keyword relationships and produce sets of references between various keyword categories, which can identify what the main subject is about. It can also be used to give an indication of the frequencies of words used and the meanings of the ambiguous words used throughout a written document in order to give a better analysis of the theme topic being discussed.

Words have different meanings depending on where and how they are being used in the body text. Also, there are times within the body text, where the same words are used as nouns in some instances, and at other times as verbs; with many times the verb noun word usage is switched even in the same document. It is said that one in four words used in a document could be deemed as ambiguous. As computer algorithms are improved, the word usage ambiguity is broken down with mathematical formulas, by evaluating all the given factors to determine with a high degree of certainty what the written document is all about.

Semantic Text Analysis Example

Business Keyword Star Graph

The Star graph above displays the relations between references, or in this case, between the “business” word category and other references. The figures shown on the graph give the number of relations (co-occurrence frequency) existing between the various references in this document. This graph shows the relations between those references. They are oriented: the references on the left of the central reference are its predecessors, those on the right are its successors. Reference Semantic Knowledge Tropes

This is a prime example of showing the relationships between the word business, and the words prior to and after business. While most of the word associations make sense from a logical perspective, however you will notice that a few of the word associations seem out of context. For example: the water_travel successor represents a usage of the words “sprinkling of your keywords” used near the top of this article. However, when this article is taken in its entirety, it is obvious that this article is not about H2O travel, but how business and the Internet have a direct success relationship together along with a host of other keyword associations.

The Semantic Web

With the aid of powerful computer programs, search engine companies can now build search algorithms that are quite smart. We generally think in terms of Search as being something we do, or a place we go online to shop, look for products and services, read the local news, or the quest for information for our business or personal use. However, Search from the standpoint of the search engines is simply a program or group of programs all designed to take and catalog the library of information online, and provide the best results possible. But, it is wise to understand the end result, in that Search is not just one particular result or even one style of results for a select search phrase. What I mean by this is, the top search engines such as Google, I believe, builds a collection of results that try to cover as broad a range of information area as possible, while keeping the results as narrow to the search terms that are practical. I’m not referring to Universal Search with the inclusion of various types of vertical search content from picture images, videos, directories, book searches, or local news data sources into one universal search output, but more as it relates to the basic search database of website results.

I’ll give you an example: Let’s say we are looking for information on how to replace the cabin filter on a 2000 Honda Accord. If you were to do a simple search query using Google Search for 2000 Honda Accord Cabin Filter, you would likely find information on the parts, prices, replacement procedures, and associated automotive areas that are directly related to the search query. While the given search query example was not placed in the form of a question like, “How to, how can, what is, or where is;” never the less, the results are given in the form of an answer by answering as broad a range of probable questions as practical, while being constrained to the topic at hand. Take a look at the results from the above search. It is interesting to note, as people become more adept at searching, they will begin to constrain their own search queries with using more sentence like structures to search and find the information they are looking for.

So, how can you apply this semantic knowledge for online marketing?

Market Segmentations

Find a hole and fill it! You need to ask yourself some business related questions. What is missing in your particular Web market segment? What horizontal or vertical marketing information is lacking? What products or services that your business supplies, produces, or could produce need filling online? What other market segments can be penetrated?

Research and analysis is 90% of the marketing effort required. Doing due diligence, studying the competition, and keyword analysis are some of the major factors right off the bat that need to be researched, analyzed, and evaluated for the Web opportunities that are present. Then by structuring an online marketing strategy plan that can take your business’s strengths, and apply this to the business opportunities present on the Web, will help produce a sales and marketing impact success for your business. Read about strategic marketing from an Internet perspective to understand the relationships between your business, your competition, and how by including a website SWOT analysis, which includes analysis of the strengths, weaknesses, opportunities, and threats for your business online, can bring to light various marketing and advertising strategies that can be substantially applied for a sustainable competitive market edge.

The Top Ten Percent

To take advantage of your 90% effort requires the last 10% commitment. Think of it this way, you’ve done the research, you’ve identified the hole to be filled, you know what information is missing; now go do it. That might be easier said than done. Someone, either yourself or others, needs to take the next step and write the information down. Then, the information needs to get published online either in the form of a web page or pages of a website, or even in the form of a blog. The more proficient and succinct your copy writing is; using the best grammar that you can muster, taking into account the style of writing that is missing in the search engine results pages, the more likely you will be successful in your Web marketing strategy. Be aware, online marketing success is an ongoing process; it doesn’t happen overnight. Simply writing one or two articles in your particular field is probably not going to get you in the top ten percent of the search results, unless very few others have written and published about the same topical information.

Reaching Your Customers and Buyers Online Marketing Tip

Here’s an important marketing tip to remember when getting intimate with Web prospects. Reaching your customers and buyers online requires you to talk their language. When writing articles for your BtoB or BtoC business, in which you are planning for it to be used as promotional pieces to target potential customers; what good is it if you habitually only use keywords in your articles that are never searched for on the Web? Sure, you can use your own keywords or trademark phrases, but those trademark phrases also better include references to keywords used online by perspective Web customers. If there is a customer information barrier present between the way you talk and the way your customers talk, you are more than likely missing the sales and marketing boat. If there are synonyms for the various keyword terms, it is wise to also include these synonyms where appropriate, in the article too.

Natural Language Writing

KISS your prospective customers and buyers now! For those that don’t know the KISS principle (acronym for “Keep It Simple, Stupid”) states that design simplicity should be a key goal and unnecessary complexity avoided. It serves as a useful principle in a wide array of disciplines, such as software development, animation, engineering, strategic planning, Internet marketing, and online advertising. Read more about the KISS principle at Wikipedia.

Set Your Business Apart

Be different. Do it to the best of your abilities; learn, improve, and perform to a level of excellence that sets your brand apart online. Remember, everything is linked together on the Web. Your sales, marketing, advertising, and branding architectures are all inner related to each other through the information architecture(s) of the website(s). Read about marketing strategies for your B2B or B2C business. Don’t settle for mediocrity for your company. Start making a difference for your business and your future customers. Professional Web Services, can help set your business apart on the Internet. Contact us now for the business solution, to help you reach new prospects today while turning those new prospects and sales leads into customers tomorrow. I invite you to take the next step now into gaining more sales for your business. I guarantee you won’t be disappointed. Ask for your free Internet marketing SEO website evaluation today.

What is the difference between organic search results and ad generated listings?

It should be noted that the organic or natural results from the search engines are generated from an automatic search algorithm that places web pages in an order from the top on down, and are not the paid advertising listings such as pay per click ads that can be found on the right and at the very top of most of the search engines results pages. It’s important to understand the difference between paid search engine marketing and organic search Internet marketing strategies. Anyone and any business can bid to have their ad show up in the pay per click online advertising areas, and this can be an effective part for your business advertising strategy, while still optimizing your website for readership and organic search results.

Search Engine Robots Seek Out Websites

How are websites found online? Sites are found by links in other Web sites, email links, and search engine visitors. Links from other websites will provide a trail to follow for the search robots. Additionally when visitors come to a site they also leave a path. Actually, the trail follows them. For example: when a person arrives at a website, the log files keep a record of the information from where they came from. This information is followed by computer robots. As these computer BOTs scan the Internet they recognize good links and identify broken links. The good links are then fed into the master search database. Another way in which a site is found is through a person following a link in an Email or simply typing in the URL or address into the search bar.

How to Submit Your Website to the Search Engines for Free

If a website is relatively new then submission to the leading search companies is a piece of cake. It takes no more than a couple of minutes and anyone can do it. It is a good idea to submit, but even if you do not submit the website, robot crawlers will most likely eventually get around and find your website at some point in time. Click here to submit a website to Google Search, Yahoo Search, and Microsoft Live Search submit. Don’t be fooled into paying for something that is free, even by some of the search engines themselves.

Do not get taken in by the E-mail flimflam artists in which they promise to submit to hundreds of search engines for a price. There are only a few key players (Google, Yahoo!, and Microsoft) in the world of Search Engines and the other search engines will find you anyways. What will happen, if you decide to submit to the hundreds of other engines, is you will be opening yourself up to a lot of free spam headed toward your email box.

Internet Security Privacy E Business Legal Ethical Intellectual Property Issues

Watch out also for the search engine data merging advertising scams. They promise you number one on all the major search engines for your keywords on all of their network sites. Find out the truth about these various e business legal and intellectual property issues, ethical marketing and advertising issues, & privacy and security concerns at the Search Engine Data Merging Keywords Advertising Scam.

Business Ethics And Other Important E Business Marketing Issues

If your site has been around longer and still not showing up in the search results, there could be a number of key factors involved. Everything from not addressing the keywords of your business properly in the website or in a highly competitive keyword area, not enough original content, not having the quality links back to your website, having an all graphics site (such as all Macromedia Flash website), framed sites with no content to be found, OR having had mistakes, ebusiness ethical snafus, or other items which have banned the site from the results.

Professional Web Services Internet Marketing Services

Contact Professional Web Services for a free Internet marketing site analysis today.